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Best Facial Serums: A Brief Guide

Are you looking for the best facial serums to incorporate into your daily skincare routine? There are a lot of steps involved in skincare nowadays. Gone are the days you’d slap on some sunscreen and be done with it. Now there are ten more steps that follow the sunscreen.

Since every skin is different, every skincare routine is different as well. Perhaps you’re prone to breakouts? Well guess what? There’s a serum for that.  Are you struggling with excessively dry skin? Yes, there’s a facial serum for that as well. A daily skincare routine that’s tailored to your specific skin type is a game changer.

Read on to discover the purpose of facial serums.

What’s the Purpose of Facial Serums?

Facial serums are skincare products that resemble lightweight oils made up of active ingredients such as hyaluronic acids and Vitamin C. Their purpose is to protect the surface as well as to penetrate the skin and effect change on a cellular level.

Once you’re done cleaning and toning your skin, applying serum as the last step helps lock in all that moisture for effective absorption.

Benefits of Facial Serums

Every brand claims to have individual serums that cater to different needs but generally, a few benefits that the best facial serums have in common are:

  • Protects against outside elements
  • Soothes your skin
  • Provides hydration
  • Adds collagen
  • Contains anti-aging ingredients

Key Ingredients in Serums

The entire purpose of using serums is to ensure that ingredients vital to our skin don’t get muddled down among other useless elements often present in cheap skin care. Facial serums contain pure ingredients intended to target precisely what the skin needs. A few of the vital ingredients present in all the best facial serums are mentioned below

Retinol (Vitamin A)

Retinol is the most widely used ingredient in facial skincare. It is clinically proven to revitalize the skin and give it that desirable fresh dewy look. It stimulates the production of collagen, which helps in firming and softening the skin.

Vitamin C

A powerful antioxidant that not only protects the skin from external factors but also helps fight against inflammation. It promotes cellular repair and brightens the skin by reducing dark spots and acne scars.

Vitamin E

Another anti-oxidant that works with vitamin C to help rejuvenate the skin and provide a healthy age-defying glow.

Hyaluronic Acid

A key ingredient present in most facial serums, hyaluronic acid is something the body produces naturally. It naturally reduces with age, along with collagen peptides. Applying serums infused with hyaluronic acid helps the skin in getting rehydrated and fight against dry, ageing skin to provide a healthy youthful glow.


This ingredient actively helps in keeping the skin moist and hydrated, along with repairing and improving the existing skin barrier.


Collagen is a protein in the skin that helps with elasticity and firmness. Peptides are the building blocks of that protein that encourage collagen production and cellular repair at the base.

Herbal Ingredients

Other botanical ingredients present in the best facial serums that encourage skin protection and rejuvenation are:

  • Lavender
  • Jojoba
  • Licorice
  • Frankincense
  • Rosemary
  • Nettle
  • Ginkco
  • Rose
  • Aloe vera

Different Types of Facial Serums

Hydrating Serums

Our skin often tends to dry out and needs to rehydrate, just like any other living thing. The quickest and easiest way to do that is by using hydrating serums.

Anti-aging Serums

Vitamin E and retinol are used with a combination of other active ingredients to improve the appearance of age and work on the elasticity and firmness of the skin.

Exfoliating Serums

This works just as a grainy scrub would do but instead of a scrubber that would be harsh on the skin, exfoliating serums perform the same cleaning function using chemicals.

Skin-Brightening Serums

These are a real magnet for women who suffer from hyperpigmentation and complexion issues. Ingredients like green tea, licorice roots, and peptides help in smoothing out the skin and brightening it up.

Acne-Fighting Serums

Many teenagers and adult women are fighting a constant battle with acne. A lot of the time, these women end up with acne scars. These serums not only help get rid of the scars but the goal is to prevent acne in the first place.

The serum penetrates the skin and acts on the inside to help rejuvenate the damaged skin. It removes the build-up of dead cells on the surface and unclogs the pores for a thorough cleaning, which also prevents redness and irritation.

Facial Serums for Every Skin Type

Differing skin textures means that unless you know your exact skin type, any serum you buy can be hit-and-miss. Different issues need different solutions. Dry skin would need a hydrating serum, not one that fights acne. Thus, it’s important to first study your own skin type and then search for the best serum that suits your needs.

Here’s a list of different skin types and the best serums by Untouchable Beauty that are currently in the market.

Best Facial Serum for Dry Skin

The best serum for dry skin that is currently on the market is the Ocean Potion Serum by Untouchable Beauty, containing hyaluronic acid, vitamin C, and collagen.

Best Facial Serum for Brightening Dull Complexion

Untouchable Beauty’s must-haves for brightening dull complexion are  Rise and Shine- Vitamin C Serum that has vitamin C and E extracts powerful enough to fight off free skin-ageing radicals in the environment, and the Brilliance Serum that contains 10% gycolic acid.


Anti-Aging Serum

We recommend the Glow Getter- Anti-oxidant Serum which has oils of carrot, primrose, avocado, and rose oil. Along with vitamins A, B, C, and D.

Best Facial Serum for Combination Skin

Ocean Potion Serum by Untouchable Beauty, contains hyaluronic acid, vitamin C, and collagen.


Best Facial Serum for Acne

Our Clarity- Clarifying Serum works wonders for acne, containing DMAE, antioxidants, and hyaluronic acid.


Best Facial Serum for Sensitive Skin

Ocean Potion Serum by Untouchable Beauty, contains hyaluronic acid, vitamin C, and collagen.

Final Words

Thus we’ve come to the conclusion that facial serums are a vital part of daily skincare. The essential ingredients contained within the serums provide the skin with all the elements it needs to stay fresh and glowing.

Most skincare brands realise that every skin type is different and in recognition of that fact, have a multitude of the best facial serums designed to target various skin issues. It’s important to study your own skin type and find the serum that complements it. Incorporate it into your daily skincare routine for a healthy glowing skin


Best Facial Serum

Image Credit: Naewmna

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